Defining the worldwide standard
of the U.S. inbound travel industry

The mission of IITA is to help inbound operators facilitate
travel to the United States through our expertise and
partnerships with suppliers.

Suppliers and tour operators from across the country gather at the events for the opportunity to learn, network, build relationships and have fun!

Membership is a great tool for any business that wants to build their presence in the international inbound marketplace.

The IITA's collection of tools, educational materials, sample itineraries, photographs, documents, helpful links, and more.

Latest News

Appointment Scheduling Opens Dec.19th! Register Now for Summit!

New Appointment Scheduling System

IITA Board Chairman, Gary Schluter, Rocky Mountain Holiday Tours, announced yesterday the exciting news that IITA will be launching a brand new appointment scheduling system for the 2017 Summit. Earlier this year, IITA engaged TravTrade to build a customized appointment scheduling system. TravTrade’s platform is one that many of you will be familiar with as they run the IPW Online Marketplace and IPW Online Press Room as well as some Brand USA systems.

Our platform will be the first of its kind for TravTrade, offering prescheduled appointments and individual request options. In addition to being the go to platform for appointment scheduling, the new system will hold all of the information you will need to have a successful Summit. Event schedules, marketplace appointments and attendee profiles will all be housed in the system making it easy to find anything you need. The platform is also mobile friendly!

Help us make the launch of our new system a success by registering now for Summit. Appointment scheduling will open December 19th! Information will be sent out over the coming weeks on how to access the platform, build your profile and request appointments. We will also have a webinar on December 15th to answer any outstanding questions that you may have. Stay tuned for more news from IITA and remember: Appointment Scheduling Opens December 19th!

Analyzing the Influence of International Visitors


IITA is proud to support the National Parks Conservation Association with our questionnaire on the impact and influence of international visitors.  Please take a moment to complete our brief survey and assist this great organization with their conservation efforts.

China Market Update Webinar

Wednesday, November 9th, 2016 at 2pm EST

If you missed this great event, you can check out the webinar here!

David Huang of Chinese Host Inc.

David Huang of Chinese Host Inc.

2016 marked the U.S. China Tourism Year. Throughout the year, the Department of Commerce has been working with the China National Tourism Administration, Brand USA, the U.S. Travel Association and other partners to promote travel and tourism between the United States and China. As the second largest source of spending on U.S. travel and tourism, China is essential to the industry. There are tremendous benefits to having specialized training to understand the complexity of the China market. This webinar will examine how the U.S. China Tourism Year has been received and educate participants on how to best service and do business with the Chinese traveler. David Huang, President of Chinese Host, will provide real world, practical application strategies for working with Chinese visitors and the cultural nuances to help you best understand their needs and expectations.

David Huang is the owner and president of Chinese Host Inc. (CHD) founded in 2000. Initially, CHD started as a tour company for Chinese travelers to Las Vegas and the Grand Canyon. He soon added meeting and incentive services. Today, Chinese Host has grown dramatically. They operate more than 40 buses, create FIT and Group itineraries, employ a Go123 shuttle bus system, provide bespoke customized travel arrangements. They also run a  proprietary reservation and information platform for Chinese travel producers along with full service representation services in China. CHD has hosted more than one million Chinese travelers since 2011 and features key destinations and attractions in California, Arizona, Wyoming, Montana, Nevada, Utah and the National Parks.

Mr. Huang volunteered to assist NCOT (Nevada Commission on Tourism) in becoming the first state to be granted an official state tourism office in China. He helped build the strategy for NTA’s China initiative, serves on MGM’s Diversity Action Council in Las Vegas which he also initiated and serves on the Visit China board for Las Vegas.

CHD has its corporate headquarters in Las Vegas with branch offices in Los Angeles and China.

Click Here to Register


Hurricane Matthew Update from Sustaining Member Visit Florida


We continue to closely monitor Hurricane Matthew as it approaches Florida. As local and state authorities prepare for the storm, so too is the tourism industry. The health and safety of our visitors is our highest priority and it is vital for us to provide them with up-to-date information so they can make the most informed travel planning decisions.

VISIT FLORIDA continues to update the Travel Advisory ribbon and the Florida Now page on in concert with National Hurricane Center updates. Florida Now is a dedicated landing page that serves as the communication portal to assist people currently visiting, or planning to visit, with messages and real-time information provided by destination marketing organizations and local sources. The content on Florida Now is pulled from social media posts on Facebook, Twitter and Instagram, and aggregated using the hashtag #FloridaNow.

I encourage you to share local updates via social media using #FloridaNow to help visitors get accurate and current information. Sharing real-time conditions, images and videos throughout this weather event will help communicate what is happening in your area.

Given the magnitude of this storm, which could impact much of the state’s east coast and result in evacuations, we have activated our Emergency Accommodations Module. Lodging businesses just received the request to begin populating their data. This information is accessible on the Florida Now page and will assist travelers and Floridians seeking alternative accommodations when evacuating from the storm.

In addition, we continue to have ongoing communications with destination marketing organizations across the state, VISIT FLORIDA’s Board of Directors, the Governor’s Office and the State Emergency Operations Center.

Thank you for your ongoing support and for your efforts throughout this weather event. Please feel free to reach out to me with any questions.

J. William Seccombe
President & CEO