Awards

The International Inbound Travel Association is proud to recognize excellence in the international inbound community through the annual Stanley Awards, named in honor of Stanley Fisher, founder of Allied Tours and recognized as a founder of the U.S. inbound industry.

The Stanley Awards are presented to today’s industry leaders…leaders that promote excellence and professionalism in the international inbound market.

2019 IITA Stanley Award Categories and Criteria 

Award Categories and Criteria:
The previous year’s award recipients are not eligible for nomination in the following award categories.

• Award for Excellence in Inbound Destination Marketing •

Eligibility – This award is open to all IITA member and non-member Destination Marketing Organizations. They may be a CVB, City, State, Regional or national DMO.

Nomination – This award category will receive nominations from member Inbound Operators. Nominations must be made in writing with a brief description of how the nominee meets the awards criteria.

Voting – The top three nominees, as determined by number of nominations, will be on the final ballot. This award will be voted on by member Inbound Operators.

Award Criteria: Recipients of the Award for Excellence in Inbound Destination Marketing will demonstrate excellence in international marketing, operations and collaboration with inbound operators. When making nominations for this award, IITA inbound operator members may consider the following:

o Has the DMO through their sales and marketing efforts over the past year, contributed to the growth and development of inbound tourism?

o Is the organization’s staff knowledgeable about the inbound market, its specific needs and requirements?

o Has the DMO helped its staff and the community prepare for international visitors?

o Do they effectively market their product internationally while protecting the interest of inbound tour operators?

o Does the DMO partner/collaborate with inbound operators to develop markets and grow international visitation?

o Does the organization communicate with inbound tour operators in a clear and concise manner?o Are questions and complaints handled in an efficient manner?

• Award for Excellence in Lodging •

Eligibility – This award is open to all IITA Member and non-member lodging properties. They may be a corporate or independent property.

Nomination – This award category will receive nominations from member Inbound Operators. Nominations must be made in writing with a brief description of how the nominee meets the awards criteria.

Voting – The top three nominees, as determined by number of nominations, will be on the final ballot. This award will be voted on by member Inbound Operators.

Award Criteria: Recipients of the Award for Excellence in Lodging will demonstrate excellence in international marketing, operations and collaboration with inbound operators.When making nominations for this award, IITA inbound operator members may consider the following:
o Does this organization communicate with Inbound Operators in a clear and concise manner?

o Do they provide information in a timely manner regarding reservations, closeout dates, renovations, etc.?

o Do they effectively market their product overseas while still protecting the interest of inbound tour operators?

o Do they understand the particular needs of inbound tour operators?o Do reservations for groups and individuals flow smoothly from one department to another?

o Are quotes, questions and complaints handled in an efficient manner?

o Has the organization through their sales and marketing efforts over the past year, contributed to the growth and development of inbound tourism?

o Is the organization’s staff knowledgeable about the inbound market, its specific needs and requirements?

o Has the lodging property helped its staff and the community prepare for international visitors?

• Award for Excellence in Transportation •

Eligibility – This award is open to all IITA Member and non-member point- to-point Transportation Organizations, like air, rail, motorcoach, and passenger vessel.

Nomination – This award category will receive nominations from member Inbound Operators. Nominations must be made in writing with a brief description of how the nominee meets the awards criteria.

Voting – The top three nominees, as determined by number of nominations, will be on the final ballot. This award will be voted on by member Inbound Operators.

Award Criteria:
Recipients of the Award for Excellence in Transportation will demonstrate excellence in international marketing, operations and collaboration with inbound operators. When making nominations for this award, IITA inbound operator members may consider the following:
o Does this organization communicate with inbound tour operators in a clear and concise manner?

o Do they effectively market their product internationally while protecting the interest of inbound tour operators?

o Does the organization communicate with inbound tour operators in a clear and concise manner?

o Do they understand the particular needs of inbound tour operators?

o Do reservations for groups and individuals flow smoothly from one department to another?

o Are quotes, questions and complaints handled in an efficient manner?

o Does the organization provide effective training for staff regarding international visitors?

o Has the organization through their sales and marketing efforts over the past year, contributed to the growth and development of inbound tourism?

o Is the organization’s staff knowledgeable about the inbound market, its specific needs and requirements?o Is service personal professional in behavior and appearance?

• Award for Excellence in Attractions and Experiences •

Eligibility – This award is open to all IITA Member and non-member Attraction and Experience Organizations.

Nomination – This award category will receive nominations from member Inbound Operators. Nominations must be made in writing with a brief description of how the nominee meets the awards criteria.

Voting – The top three nominees, as determined by number of nominations, will be on the final ballot. This award will be voted on by member Inbound Operators

Award Criteria:
Recipients of the Award for Excellence in Attractions and Experiences will demonstrate excellence in international marketing, operations and collaboration with inbound operators. When making nominations for this award, IITA inbound operator members may consider the following:

o Does this organization communicate with inbound tour operators in a clear and concise manner?

o Do they provide information in a timely manner regarding reservations, closeout dates, renovations, etc.?

o Do they effectively market their product internationally while protecting the interest of inbound tour operators?

o Does the organization communicate with inbound tour operators in a clear and concise manner?

o Do they understand the particular needs of inbound tour operators?

o Do reservations for groups and individuals flow smoothly from one department to another?

o Are quotes, questions and complaints handled in an efficient manner?

o Does the organization provide effective training for staff regarding international visitors?

o Has the organization through their sales and marketing efforts over the past year, contributed to the growth and development of inbound tourism?

o Is the organization’s staff knowledgeable about the inbound market, its specific needs and requirements?

• Award for Excellence in Dining •

Eligibility – This award is open to all IITA Member and non-member Dining Organizations.

Nomination – This award category will receive nominations from member Inbound Operators. Nominations must be made in writing with a brief description of how the nominee meets the awards criteria.

Voting – The top three nominees, as determined by number of nominations, will be on the final ballot. This award will be voted on by member Inbound Operators

Award Criteria:
Recipients of the Award for Excellence in Dining will demonstrate excellence in international marketing, operations and collaboration with inbound operators. When making nominations for this award, IITA inbound operator members may consider the following:

o Does this organization communicate with inbound tour operators in a clear and concise manner?

o Do they provide information in a timely manner regarding reservations, closeout dates, renovations, etc.?

o Do they effectively market their product internationally while protecting the interest of inbound tour operators?

o Does the organization communicate with inbound tour operators in a clear and concise manner?

o Do they understand the particular needs of inbound tour operators?

o Do reservations for groups and individuals flow smoothly from one department to another?

o Are quotes, questions and complaints handled in an efficient manner?

o Does the organization provide effective training for staff regarding international visitors?

o Has the organization through their sales and marketing efforts over the past year, contributed to the growth and development of inbound tourism?

o Is the organization’s staff knowledgeable about the inbound market, its specific needs and requirements?

• Chairman’s Award for Contribution to IITA •

Eligibility – This award is open to all DMO and Supplier IITA Members.

Nomination – This award category will receive three nominations from the IITA Chairman. Nominations must be made in writing with a brief description of how the nominee meets the awards criteria.

Voting – This award will be voted on by the IITA Board of Directors. A tie would be broken with a vote from the chairman.

Award Criteria:
This special award recognizes an organization for its outstanding contribution to IITA.

The following awards may be received once in a lifetime.

 • Stanley Fisher Outstanding Travel Professional Award •

Eligibility – This award is open to all IITA Members and non-members.

Nomination – This award category will receive nominations from the IITA membership. Nominations must be made in writing with a brief description of how the nominee meets the awards criteria.

Voting – All nominees will be on the final ballot. This award will be voted on by the IITA membership.

Award Criteria:
In honor of Stanley Fisher’s contribution to IITA and the travel industry, this award recognizes an individual for his or her outstanding contributions and dedication to the inbound industry over their lifetime. This award may be presented to an individual from a supplier, inbound operator or destination management organization or be an industry leader. When making nominations for this award members may consider the following:

o Has the nominee demonstrated leadership through noteworthy or special contributions and achievements within the inbound community or profession?

o  Has the nominee demonstrated a high level of professional integrity throughout their career?

o Has the nominee been dedicated to growing inbound travel to the U.S. and advancing inbound travel standards and practices?

 • Rising Star Award •

Eligibility – This award is open to all IITA Members and non-members who are under the age of 40.

Nomination – This award category will receive nominations from the IITA membership. Nominations must be made in writing with a brief description of how the nominee meets the awards criteria.

Voting – All nominees will be on the final ballot. This award will be voted on by the IITA membership.

Award Criteria:
This award recognizes an emerging leader for his or her outstanding contributions to the IITA and the inbound industry over their limited career. This individual should demonstrate exceptional growth and high potential for future impact. This award may be presented to an individual from a supplier, inbound operator or destination management organization or be an industry leader. When making nominations for this award members may consider the following:

o Does the nomineedemonstrates exceptional growth and high potential for future impact in the U.S. inbound travel industry?

o Does the nominee exhibit characteristics that demonstrate continued success and leadership skills?

 

 

 


Leadership Award

J Zuk Headshot (3)
2016 Winner – Jonathan Zuk, Amadeo Travel Services

Leadership Award Criteria

This award recognizes individuals for outstanding leadership and commitment to the International Inbound Travel Association and to advancing the inbound travel industry. Recipients of the prestigious Leadership Award have demonstrated the ability to guide and inspire others.

Such Leadership may be manifested in an individual who:

  • Implements change in a positive manner and strives to ensure its success;
  • Approaches problem-solving with a solution orientation.
  • Maintains perseverance in the face of adversity;
  • Actively seeks ways to advance beyond the status quo;
  • Inspires and encourages personal and professional development in others;
  • Builds strong relationships that support a high level of trust and credibility;

Recipients of this award may be from any IITA membership category.


IITA Lifetime Achievement Award

2015 Winner – Richard Kerekes

Lifetime Achievement Award Criteria

IITA’s Lifetime Achievement Award recognizes individuals who have made a significant contribution to the international inbound travel industry over a sustained period of time. Recipients of the Lifetime Achievement Award have an established history of distinguished service and positively influenced the travel industry on a state, national or international level. Importantly, the contributions should be above and beyond the everyday and have had a long lasting impact in the sector.

Nominees should have:

  • made a positive impact on the international inbound travel industry
  • the respect of professional peers
  • general acknowledgement as having reached a pinnacle of their profession or industry;
  • demonstrated, over an extended period of time a contribution which has included industry achievement, professional leadership and/or service to the inbound travel community, and
  • personal integrity.

Recipients of the Lifetime Achievement Award may be from any membership category.


Past IITA Awards

 


The Award for Excellence in Sales and Marketing, Hotel & Non Hotel

 

2018 Winner – Hilton Worldwide
2018 Winner – NYC and Company


  • Award Criteria
    Does this organization communicate with the receptive operators in a clear and concise manner? Do they provide information in a timely manner in regard to reservations, close‑out dates, renovations, etc? Do they effectively market their product overseas while still protecting the interest of receptive operators? Is this person knowledgeable about the inbound market ‑ its specific needs and requirements? Have they, through their sales and marketing efforts over the past year, contributed to the growth and development of inbound tourism?
  • Past Winners

    Sales and Marketing (Hotel)
    Loew’s Hotels
    1996
    Swissotel North America
    1998
    Millennium Broadway
    2000
    Omni Hotels
    2002
    Intercontinental Barclay New York
    2004
    Chicago’s Essex Inn
    2006
    Roosevelt Hotel 2009
    InterContinental Hotel Group 2011
    Roosevelt Hotel 2012
    Intercontinental Barclay New York 2013
    The Helmsley Sandcastle 2014
    Caesars Entertainment 2015
    Starwood Hotels and Resorts

    Starwood Hotels and Resorts

    2016

    2017

    Sales and Marketing (Non-Hotel)
    Theatre Direct
    1996
    World Yacht
    1998
    New York Apple Tours
    2000
    Restaurant Associates
    2002
    Corning Museum of Glass
    2004
    New Orleans CVB
    2006
    World Yacht
    2009
    Bike and Roll NYC
    2011
    ALON Marketing Group 2012
    Accent on Dining 2013
    Greater Palm Springs CVB 2014
     New Orleans CVB 2015
    Accent on Dining

    Accent on Dining

    2016

    2017


The Award for Outstanding Achievement in the Field of Operations, Hotel & Non Hotel

2018 Winner – Hilton Worldwide
2018 Winner – Entertainment Cruises  

 

  • Award Criteria
    Does the operation staff of this organization communicate effectively with the receptive operators? Do they understand the particular needs of receptive operators? Do reservations for groups and individuals flow smoothly from one department to another? Is the front‑line staff of the facility capable and helpful to the end consumer? Are questions and complaints handled in an efficient manner? Does the supplier provide effective training for staff with regard to foreign passengers?
  • Past Winners

    Field of Operations (Hotel)
    NY Marriott Hotels
    1996
    Chicago Hilton and Tours
    1998
    Starwood Hotels
    2002
    Choice Hotels
    2000
    Empire Hotel Group
    2004
    Choice Hotels
    2006
    Wyndham Worldwide
    2009
    Affinia Hotels
    2011
    Chicago’s Essex Inn 2012
    Hilton Worldwide 2013
    Best Western International 2014
     IHG 2015
    Hotel Beacon

    Wyndham Hotel Group

    2016

    2017

    Field of Operations (Non-Hotel)
    Gray Line NY Tours
    1996
    Theatre Direct
    1998
    Windows on the World
    2000
    Academy Bus
    2002
    City Pass
    2004
    Planet Hollywood International
    2006
    Court of Two Sisters 2009
    Bateaux New York
    2011
    World Yacht 2012
    Philadelphia CVB 2013
    Papillon Grand Canyon Helicopters 2014
    Choose Chicago 2015
    Papillon Grand Canyon Helicopters

    Broadway inbound

    2016

    2017


Chairman’s Award for Cooperating with IITA Inbound Tour Operators – Hotel & Non Hotel

2018 Winner – Blair Hotels
2018 Winner – Colorado Springs Convention and Visitors Bureau

 

  • Award Criteria
     
    This special award recognizes an organization for their outstanding support in working with receptive tour operators in accommodating the needs of the international traveler. It honors the suppliers loyal to the receptive services industry. Did this company refuse to engage in a bypass? Does this organization recognize the special relationship between receptives and suppliers?
  • Past Winners
     

    Chairman’s Award (Hotel)
    Choice Hotels
    1998
    Marriott International
    2000
    Hotel Beacon
    2002
    Kimpton Hotels
    2004
    NY Marriott Marquis Hotel
    2006
    Hotel Beacon 2009
    Hiltons of Washington 2011
    Blair Hotels 2012
    Choice Hotels 2013
    Caesars Entertainment 2014
     Venetian/Palazzo 2015
     Hilton Worldwide

    Starwood Hotels and Resorts

    2016

    2017

    Chairman’s Award (Non-Hotel)
    Mayor Rudy Giuliani
    1996
    Philadelphia CVB
    1998
    World Yacht
    2000
    Liberty Helicopters
    2002
    San Francisco CVB
    2004
    Tourisme Quebec
    2006
    Liberty Helicopters
    2009
    Bateaux New York
    2011
    New Orleans CVB 2012
    Red & White Fleet 2013
    Broadway Inbound 2014
     Las Vegas CVA 2015
     Accent on Dining

    St. Augustine, Ponte Vedra and the Beaches

    2016

    2017


Stanley Fisher Award – Outstanding Travel Professional of the Year


2018 Winner – Peter van Berkel, President, Travalco 

  • Award Criteria
    In honor of Stanley Fisher’s contribution to IITA (formerly RSAA) and the travel industry, this award recognizes an individual for his or her outstanding contributions and dedication to IITA and the inbound industry over the past year. This is the only honor awarded to an individual so the recipient must additionally reflect overall excellence.
  • Past Winners

    2015Gail Sayadian (Choice Hotels) and Malcolm Smith (US Travel)

    Travel Professional of the Year 
    Noreen Weber (Spirit Cruises)
    1998
    Bob Hofmann (TDI)
    2000
    Barbara Friedman (Omni)
    2002
    Robert Chafey (Cendant)
    2004
    Lucille Yokell (Wellington Hotel)
    2006
    Barbara Friedman (Omni Hotels) 2009
    Amie Weber (Starwood Hotels & Resorts 2011
    Desiree Blum (Escalante Travel) 2012
    Sean Bayliss (GTA) 2013
    Lisa Cully (Best Western International) 2014
    Gail Sayadian (Choice Hotels), Malcolm Smith (US Travel) 2015
    Rafael Villanueva (Senior Director of International Sales with the Las Vegas Convention and Visitors Authority)

    Etty Scaglia (Owner and Founder, Accent on Dining)

    2016

    2017