Chinese Operators Launch The Grand Travel Alliance

A collection of the largest independently owned U.S. based Chinese travel companies create groundbreaking alliance that leverages operations, marketing, reservations, and procurement.

The formal launch of The Grand Travel Alliance was announced yesterday in Las Vegas. The alliance will bring together some of America’s largest, most professional and respected Chinese travel companies. The goal of The Grand Travel Alliance is to become the leading independently owned Chinese travel group in North America serving Chinese travelers offering the widest range of competitive product and highest levels of service whilst providing reservation system to Chinese travel producers and consumers. The broad range of products will include lodging, day tours, multi-day tours, attractions, transportation, shuttle bus services, National Parks, shopping, shows, dining and more, in the most preferred Chinese visited destinations in North America. Alliance members will also consolidate and integrate bus operations where appropriate, similar to the “code sharing” model within airline groups, and its members will be in full compliance with the recent Chinese government’s Tourism Laws outlawing forced stops, unlogged drivers and deceptive pricing.

According to the U.S. Department of Commerce – National Travel and Tourism Office, there will be almost 5 million Chinese visitors to the USA by 2018 and they will continue to outpace other countries and become the number one source market. This is a vital market to the US and IITA is proud to share that one of the founding alliance members Chinese Host, is also an IITA member.

IITA Board Member David Huang, president of CHD said “The Alliance is a game changer in the market and the members respect and complement each other very well. We can all retain our independence and leverage our collective strengths. In addition, we have invested heavily in developing the Alliance proprietary booking engine connecting Alliance members with each other as well as with leading travel producers in China. Its functionality includes reservation and transactional processing, rooming list and bus manifest management, and more.”