Glossary of Industry Terms

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Database

A computerized, organized collection of individual customer information.

Day rate

Also called a day room. A reduced rate granted for the use of a guest room during the daytime, not overnight occupancy. Usually provided on a tour when a very late-night departure is scheduled.

Day tour

An escorted or unescorted tour that lasts less than 24 hours and usually departs and returns on the same day. See sightseeing tour.

Deadheading

Making a trip or a segment of a trip without passengers, such as driving an empty motorcoach somewhere.

Demand generators

Strategies and programs developed by DMOs and suppliers to generate destination demand. Examples include festivals, events, cultural tours, and consumer promotion.

Demographics

Population measures, such as age, gender, income, education, race/ethnicity, religion, marital status, household size, and occupation.

Departure point

The location or destination from which a tour officially begins.

Departure tax

Fee collected from a traveler by the host country at the time of departure.

Deposit

An advance payment required to obtain and confirm space.

Deposit policy

A specified amount or a percentage of the total bill due on a specified date prior to arrival.

Destination

The geographic place to which a traveler is going.

Destination alliance

A DMO that operates as a for-profit association of select suppliers who form a paid-membership network to promote their services to travelers.

Destination management company (DMC)

A for-profit company that operates similar to a CVB by providing planning and execution services for the convention and meeting market.

Destination marketing organization (DMO)

An organization that promotes a location (city, region, state province, country) as a travel destination.

Direct flight

A flight that stops one or more times on the way to a destination, but does not require travelers to change planes.

Direct marketing

Sales and marketing communication that feature direct interaction between a company and its customers without any distribution intermediaries.

Docent

A tour guide who works free of charge at a museum.

Double double

A room with two double beds.

Double-occupancy rate

The price per person for a room to be shared with another person; the rate most frequently quoted in tour brochures.

Double-room rate

The full price of a room for two people (twice the double-occupancy rate.)

Downgrade

To move to a lesser level of accommodations or a lower class of service.

Driver-guide

A tour guide who does double duty by driving a vehicle while narrating.

Duty-free imports

Item amounts and categories specified by a government that are fee of tax or duty charges when brought into the country.

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