Glossary of Industry Terms
National tourism organization (NTO)
A federal-government-level DMO that promotes country as a travel destination.
Net wholesale rate
A rate usually slightly lower than the wholesale rate, applicable to groups of individuals when a hotel is specifically mentioned in a tour brochure. The rate is marked up by wholesale sellers of tours to cover distribution and promotion costs.
A highly specialized segment of the travel market, such as an affinity group with a unique special interest.
A guest with confirmed reservations who does not arrive and whose reservation was not canceled.