Glossary of Industry Terms

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Packaged travel

A package in combination of two or more types of tour components into a product which is produced, assembled, promoted and sold as a package by a tour operator for an all-inclusive price.

Passenger vessel

Ships, yachts, ferries, boats, etc.

Patronage Program

A program that rewards the customer for loyalty and repeat purchase, such as frequent-flyer programs.

Peak season

A destination’s high season when demand is strong. Also called the high season.

Per-capita costs

Per-person costs.

Per-capita tour

See scheduled tour.

Perceived value

The ratio of perceived benefits to perceived price.

Port of entry

Destination providing customs and immigration services.

Porter

A person who handles luggage at an airport, train station, etc.; also called skycap or baggage handler.

Positioning strategy

The development of a clear, unique, and attractive image for a company and/or product in the minds of target customers.

Pre- and post-trip tour

An optional extension or side trip package before and/or after a meeting, gathering, or convention.

Pre-deduct commission

When a distributor such as a travel agent takes up front the commission on a sale and sends the supplier the balance of the sales price.

Preferred Supplier

The selection of specific supplier(s) for priority promotion to customers and/or integration in travel packages in exchange for reduced rates and/or higher commission.

Preformed group

A pre-existing collection of travelers, such as affinity groups and travel clubs, whose members share a common interest or organizational affiliation.

Primary research

The collection of data specifically to solve the marketing problem at hand.

Profit margin

A dollar value that represents the markup of a product’s price over its costs.

Promotion mix

Promotion tools including advertising, direct marketing, sales promotion, and public relations.

Promotional group tour

A travel package composed of tour elements that match the specific needs and wants of niche customers who aren’t part of an organized or preformed group.

Promotional partnership

The combination of two or more companies to offer special incentives to customers.

Property

A specific lodging structure, such as a hotel, and the ground on which it is built.

Protection overbooking

The practice of blocking space that will likely be in excess of what will actually be needed.

Public relations (PR)

A management function that determines the attitudes and opinions of an organization’s publics, identifies its policies with the interests of its publics, and formulates and executes a program of action to earn public understanding and goodwill.

Pull strategy

A marketing approach that creates demand at the customer level by generating awareness, interest, and desire so customers pull a product through a distribution channel by demanding it.

Push strategy

A marketing approach that creates demand at the distributor level by providing resellers with an incentive to push (sell) a product to end consumers.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z