Glossary of Industry Terms

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Reasonable number

A forecast of the break-even point for a tour.

Receptive tour operator

Receptive Tour Operators are defined as United States-based companies which specialize in creating, marketing, and selling United States travel products to International Inbound travelers. Receptive Tour Operators have unique knowledge of the countries they serve and of the destinations they sell. A Tour Operator shall be considered a Receptive when the majority of its revenue is derived from Inbound International travelers to the United States.

Relationship marketing

The process of building and nurturing ongoing, solid relationship with customers.

Retail price

The actual price a customer pays for a travel element or tour.

Retailer

A middleman, such as a travel agent, who sells directly to the customer.

Room rates

The various rates used by lodging properties to price rooms. These include: day rate (usually one half the regular rate for a room used by a guest during the day up to 5 p.m.-sometimes called a use rate), flat rate (a specific room rate for a group agreed upon by the hotel and group in advance), group rate (same as flat rate), netgroup rate ( a wholesale rate for group business to which an operator may add a markup if desired), net wholesale rate ( a rate usually lower than the group rate and applicable to groups or individuals when a hotel is specifically mentioned in a tour folder), and published rate ( a full rate available to or advertised to the public-also called the rack rate.)

Rooming list

A printout of the names of all tour participants that also lists special lodging requests and provides a spot for the hotel or cruise ship to fill in the passenger’s room number.

Run-of-the-house rate

A flat rate for which a lodging property agrees to offer any of its available rooms to a group. Final assignment of the rooms is at the discretion of lodging management.

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