Glossary of Industry Terms

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Scandals tour

A light-hearted history tour that shows locations where interesting scandals took place.

Scheduled flights

Air flights that are publicly scheduled and promoted by major airlines.

Scheduled tour

A tour that’s set in a tour operator’s regular schedule of tour departures and that’s often sold to the general public. Also called public tour or retail tour.

Shore excursion

A land tour, usually available at ports of call, sold by cruise lines or tour operators to cruise passengers.

Shoulder season

Those periods between the peak and off season when destination demand is moderate.

Sightseeing companies

Organizations that provide local guided tours.

Sightseeing tour

Short excursions of usually a few hours that focus on sightseeing and/or attraction visits.

Special event tour

A travel package that features major happenings, such as concerts or sporting events, as the reason for the journey.

Split itinerary

An itinerary in which part of the group does one thing while the other part does something else.

Step-on guide

A tour guide who boards a motorcoach to give detailed, expert commentary about the city or area being visited.

Strategic plan

A report that describes a company’s mission statement, goals, objectives and strategic actions.

Subcontractor

A local operator who provides services for a wholesaler.

Supplier

The actual producer and seller of travel components.

SWOT analysis

A summary of a company’s strengths and weaknesses, and the environmental opportunities and threats that will most influence it.

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