Glossary of Industry Terms

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Target market

The group of customers who will be the focus of a company’s marketing efforts.

Tariff

(1) Fare or rate from a supplier; (2) Class or type of a fare or rate; (3) Published list of fares or rates from a supplier; (4) Official publication compiling rates or fares and conditions of service.

Theme tour

A tour that’s designed around a concept of specific interest to the tour takers, such as history or sports.

Tickler system

A method for monitoring reservations and payments that’s arranged by date and points out late payments so customers can be contacted.

Tiered pricing

When suppliers offer different prices to receptive operators, tour operators, and group leaders, so each party can earn a profit by marking up the supplier's price while still offering a fair price to customers.

Tour

A prearranged, prepaid journey to one or more destinations that generally returns to the point of origin, is usually arranged with an itinerary of leisure activities, and includes at least two travel elements.

Tour catalog

A publication by tour wholesalers listing their tour offerings. Catalogs are distributed to retail agents who make them available to their customers. Bookings by retail agents are commissionable.

Tour departure

The date of the start by any individual or group of a tour program or, by extension, the entire operation of that single tour.

Tour director

Also called tour manager, tour conductor, and tour escort. The person who is responsible for a group on tour and for most aspects of a tour’s execution.

Tour guide

A person qualified (and often certified) to conduct tours of specific locations or attractions. See also step-on guide, city guide, on-site guide, and docent.

Tour manual

A compendium of facts about a destination, tour procedures, forms, and other information that a tour operator gives to its tour directors.

Tour menu

A menu that limits group clients to two or three choices.

Tour operator

A person or company that contracts with suppliers to create and/or market a tour and/or subcontract their performance.

Tour order

A voucher given to the purchaser of a tour package that identifies the tour, the seller, and the fact that the tour is prepaid. The purchaser then uses this form as proof of payment and receives vouchers for meals, porterage, transfers, entrance fees, and other expenses. See also voucher.

Tour planner

A person who researches destinations and suppliers, negotiates contracts, and creates itineraries for travel packages.

Tour series

Multiple departures to the same destination throughout the year.

Tourism

The business of providing marketing services and facilities for leisure travelers.

Tracking study

A survey of customers before and after implementing a promotion campaign to assess changes in consumer behavior.

Transfer

Local transportation and porterage from one carrier terminal to another, from a terminal to a hotel, or from a hotel to an attraction.

Transit visa

A visa allowing the holder to stop over in a country or make a travel connection or a brief visit.

Transportation

Any method of moving travelers from one point in a journey to another, such as air, ship, rail, and motorcoach travel.

Travel agent

A person or firm qualified to arrange for lodging, meals, transportation, cruises, tours, and other travel elements.

Travel component

Transportation, lodging, dining, attractions, entertainment, guide services, and other travel elements offered as part of a travel package.

Trip director

An escort for an incentive company. Larger companies reserve this title for the person who directs all personnel and activities for a particular incentive trip.

Turnaway

A potential reservation that couldn’t be satisfied because the tour (or hotel, ship, etc.) was fully booked.

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