Summit Education

General Sessions

Keynote Jeff Tippett – Coming Soon!

Forecast for International Travel
Julie Heizer, US Department of Commerce, National Travel and Tourism Office
PPT Presentation
Forecast of International Travelers Handout
National Travel and Tourism Office Website


Please click the title to listen to an audio recording of the session. 

Emerging Markets: What’s New and Next?

Moderator: Alfredo Gonzalez, AG Hospitality Group
Panelists: Mary Motsenbocker, International Tourism Marketing; Douglas Schapiro, Travel Architects; Fred Walker, North Dakota Tourism

Itinerary Building: Sellable Products, Not Just Great Ideas
PPT Presentation
Moderator: Jennifer Ackerson, ALON Marketing Group
Panelists: Peio Cuevas, SeeUSAtours; Carolyn Feimster, Shop*Dine*play*USA; Diana Rapp Keating, Visit Rochester

Lessons in Content & Social Media Marketing from Visit Savannah
PPT Presentation
Speaker: Lauren Cleland, Visit Savannah

The Native American Experience: More than Casinos
PPT Presentation
Speaker: Emerson R. Vallo, Pubelo of Isleta’s Business Corporation

Untagling the Myths: The Arabian Gulf Market
Speaker: Makiko Matsuda Healy

GDPR: Does this Apply to Me?
Moderator: Chris Ellis, Brand USA
Panelists: Julie Heizer, US Department of Commerce, National Travel and Tourism Office; Dominika Dryjski, TravMedia; Rafael Villanueva, Las Vegas Convention and Visitors Authority

Growing Your Travel Business or Destination in a Digital World
PPT Presentation
Speakers: Joseph Walker, Chameleon Global; Elisa Simicevic, Chameleon Global

Enhancing the National Park Experience for Our International Guests
Moderator: Steve Richer, Richer Advisors
Panelists: Will Brown, US Travel; Gary Schluter, Rocky Mountain Holiday Tours; Bronwyn Wilson, International Motorcoach Group; Lisa SImon, IITA


General Sessions

General Session – Annual Business Meeting
Watch the Video

Keynote:  Navigating the Digital Economy
Kelly McGuire, SVP, Revenue Management & Direct Marketing at MGM Resorts, and author of Hotel Pricing in a Social World: Driving Value in the Digital Economy and The Analytic Hospitality Executive
Watch the Video

Inbound Travel Leaders Panel
Moderator: Sean Bayliss, Brand USA
Panelists: Adam Rogers, Hotelbeds; Malcolm Smith, IPW powered by US Travel; Faisal Subluban, Bonotel Exclusive Travel
Watch the Video

General Session Opening  with sponsor Sandi Lackey, Best Western Hotels and Resorts
Watch the Video

Keynote: Mark Brown, Economist, U.S. Department of Commerce
Watch the Video


Air Travel Forum: Insights on Travel to the USA
Moderator: Alfredo Gonzalez, AG Hospitality Group
Panelists:  TJ Jackson, Hartsfield-Jackson Atlanta International Airport; Erik Hansen, US Travel Association; Caroline Borawski, Norwegian Airlines; David Zielke, Port of Portland

Tapping the India Market
Speaker: Pabs Raghava, Tours Limited

Group Travel vs. FIT – A Look at the Evolving China Market
Haybina Hao, Adviser and Senior Travel Writer, ICN TV Network
Greg Eckhart, Travel Oregon; Makiko Matsuda Healy, NYC & Company; David Huang, Chinese Host; Aki Lu, JBS Hotels/JBS Group

Ask the Operator about the Mice Market
Moderator: Renee Eichelberger, Explore St. Louis
Panelists: Pia Jayatilake, New World Travel; Jordi Zarroca, Cosmopolitan Incentives; Stephan Forget, Go West Tours

How can the tourism industry overcome disasters?
Moderator: Gerrit De Vos, Bonotel Exclusive Travel
Panelists: Meire Ramos, Marriott International; Daniel Schwartz, San Francisco Travel; Peter van Berkel, Travalco; Rafael Villanueva, Las Vegas Convention & Visitors Authority

Partners in Profit: Creating the Experience to Attract International
Moderator:  Rosemary McCormick, Shop America Alliance and U.S. Cultural & Heritage Tourism Marketing Council
Panelists:       Lauren Beebe, Like A Local Tours; Laurel Bennett, Nashville Convention and Visitors Corporation; Doug Kellogg, TourMappers North America

Crisis Communication in the Digital Age
Speaker: Cathleen Johnson, Percepture

LGBT Tourism and the Impact of Religious Freedom Laws
Speaker: Denny Edwards

National Park Service: Helping Protect America’s Best Idea

Understanding the LATAM Market

Educational Seminars Sponsored By:

Best Western Hotels