What’s new at the IITA

IITA has been hard at work forging relationships to strengthen the U.S. inbound industry and promote IITA members in the international travel community.

IITA Announces Second Trade Mission to Brazil
IITA will be conducting its second annual trade mission to Brazil in September. Space is limited to 10 participants in order to facilitate greater interaction with outbound operators. Deadline for registration is July 24.

IITA and Brand USA Announce Partnership
IITA and Brand USA’s new partnership will focus on the periodic MegaFams conducted by Brand USA. IITA will conduct follow-up with MegaFam participants by providing receptive tour operator information to them, while IITA will provide MegaFam participant information to receptive members.

IITA Signs Memorandum of Understanding with Discover America-Taiwan
IITA and Discover America-Taiwan recently signs an agreement pledging cooperation between the two group on education and marketing opportunities.

IITA to Distribute Member Information in India, Brazil and China
IITA is creating special member directories to be disseminated by staff (in Brazil at the VUSA-Brazil show) and by the Visit USA-India committee (at the VUSA Mice Show) and the US Commercial Service in China.

IPW Adopts IITA Definition of Receptive Tour Operator
Receptive tour operators at IPW must meet IITA’s definition of receptive tour operator in order to qualify for attendance in that category. IITA’s receptive tour operator definition may be found on the IITA homepage.

IITA Chairman Jonathan Zuk re-appointed to Travel and Tourism Advisory Board
IITA Chairman Jonathan Zuk will serve a second term on the Department of Commerce’s Travel and Tourism Advisory Board.

Summit 2015 to feature delegations from Brazil and Taiwan
The 2015 IITA Summit (to be held Feb. 3-4 in Las Vegas) will once again feature a delegation from Brazil as well as a small contingent from Taiwan, a first for IITA. Registration for the 2015 Summit will open in mid-October 2014.

IITA Signs MOU with Braztoa
The International Inbound Travel Association (IITA) is pleased to announce the signing of a Memorandum of Understanding with Braztoa, the Brazilian Tour Operator Association. The agreement pledges that both groups will work together on educational and marketing efforts to facilitate travel to the United States.

“IITA members view Brazil as an important market today and a vital one tomorrow,” said IITA chairman Jonathan Zuk. “Our partnership with Braztoa, in addition to our relationship with the U.S. Commercial Service, will help our members gain the knowledge, information, and contacts necessary to provide Brazilian tourists with outstanding products and services in the United States.”

“IITA is pleased to be able to create opportunities for members to learn about the Brazilian market. We look forward to working with Braztoa to create new educational and business opportunities for our respective members,” said IITA executive director Matt Grayson.

Recognized as one of the most important and representative nationwide Brazilian tourism organizations, the Brazilian Tour Operators Association (BRAZTOA) brings together the most prestigious companies in the industry. The association currently has 97 members, which account for approximately 90% of tour packages sold in Brazil. Braztoa members include tour operators and firms representing domestic and international products and destinations.

A non-profit organization, BRAZTOA promotes actions and partnerships to add value to the business activities of members and support the sustainable development of the tourism market. The objectives of the association include the promotion of its members in an organized market, with free enterprise and fair competition.